the ONE-WOMAN AGENCY M.B.A. AKRON, OHIO

Alyssa ALEXSONSHK

Integrating business strategy with creative communication — strategy that sparkles, and creative that closes.

Alyssa Alexsonshk striking a playful pose inside a Van Gogh Starry Night art installation
thinking outside the box — literally

chapter one — THE MOLD

I tried fitting the mold.
The mold lost.

For years I tried to squeeze myself into other people's expectations. Now, being unlike anyone else is the whole point. Thinking outside of the box is my superpower — it shows up in every brand I build, every story I tell, and every problem I refuse to solve the boring way.

I'm a one-woman agency: strategist, designer, writer, producer, and photographer in a single hire. And if a skill isn't in my arsenal yet? Give me a week. Teaching myself new crafts is my favorite hobby.

“Nothing is impossible — the word itself says ‘I’m possible!’

— Audrey Hepburn, personal north star
  • 0degrees — B.A. + M.B.A.
  • 4.0M.B.A. GPA, summa cum laude B.A.
  • 2Student Emmy–winning productions

The full story

chapter two — THE CRAFT

An agency of one,
a skill set of many.

Most people pick a lane. I paved a boulevard. Nine disciplines, one brain, zero hand-offs.

01

Marketing & Strategy

Positioning, campaigns, and go-to-market plans built on business fundamentals — not vibes alone.

02

Public Relations

Media relations, storytelling, and reputation-building from a trained PR communicator and newsroom copyeditor.

03

Graphic Design

Logos, identities, and collateral with a point of view — from harlequin-diamond elegant to neon-sign bold.

04

Motion & Video

Motion graphics and video production sharpened at a Student Emmy–winning college TV station.

05

Photography

Shooting, compositing, and color-grading images that make people stop mid-scroll.

06

Writing & Journalism

Articles, ad copy, and editing honed as a university newspaper contributor turned copyeditor.

07

Social Media

HubSpot- and Hootsuite-certified — content calendars, community, and channel growth that compounds.

08

Sales

A full minor in Professional Selling. Creative that doesn't convert is just decoration.

09

AI & Automation

Building AI-powered marketing systems, sites, and workflows for small businesses. See the AI work →

chapter three — THE PROOF

Proof, not promises.

There's a whole vault more — browse the full archive

chapter four — THE FRONTIER

Now I build with AI.

The newest craft in the arsenal — and the one that ties all the others together. As Chief Technology Officer of System 3 Performance Consulting, I design, build, and ship AI-powered products that do real work for a real business.

System 3 Performance Consulting logo

System 3 Performance Consulting — Website

Built with Claude Code · live in production

The firm's entire public site — brand system, copy, design, and code — designed, built, and deployed end-to-end with Claude Code.

“Audrey” — AI Voice Sales Agent

Voice AI · CRM & calendar automation

A production AI voice agent for System 3 that answers calls, qualifies leads, and books meetings on the calendar — selling around the clock, in a voice clients actually enjoy talking to.

Launch Dashboards & Automation

Internal tooling · AI-built

Live launch trackers, reporting dashboards, and marketing automation that keep the System 3 team moving in sync — built in days, not quarters.

This Very Website

Built with Claude Code · you're looking at it

Every page you're reading — 14 pages, 200 images and documents, the living gradient canvas — designed and built in partnership with Claude Code.

chapter five — THE CLIMB

Every chapter earned.

Experience

  1. Now

    Chief Technology Officer — System 3 Performance Consulting

    Leading technology for System 3 Performance Consulting — AI-powered sales systems, web platforms, and the automation behind the firm's growth.

  2. Motivational Marketing

    Founder & CEO

    Her own marketing shop since 2022 — brand, content, motion graphics, and signage for growth-minded clients.

  3. The Buchtelite

    Contributor → Copyeditor → Editing Manager & VP

    Rose from news contributor to Editing Manager and Vice President of The University of Akron's student newspaper. Read the articles →

  4. ZTV

    Student Television Producer

    Contributed to multiple Student Emmy–nominated productions — and two winners. Watch →

  5. On Screen

    Background Actress

    Background roles in 25 Hill, White Noise, Shooting Stars, and Everyone Bleeds — all filmed in Ohio. Yes, there's an IMDb page.

Education

M.B.A. — Master of Business Administration 4.0 GPA

The University of Akron · Class of 2026 · straight A's, start to finish

B.A. Public Relations — Summa Cum Laude 3.92 GPA

The University of Akron · Class of 2024

Triple minor: Marketing · Professional Selling · Entrepreneurship

The full academic record Certificates & awards

“Her professionalism, promptness, and skill with writing are even more evident! I hope to continue working alongside her.”

— Emily Price, The Buchtelite